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TitleBMW and Capgemini leaders on how software enhances the driving experience
Chris Salzmann Vice President, Global Software Strategy, Factory and Platforms at BMW Group and Christian Hummel, Executive Vice President, Global Head of Automotive at Capgemini. Explore how BMW is redefining the electric vehicle landscape with advanced connected technologies. From streamlining driver experiences to enhancing vehicle intelligence, BMW’s innovative approach sets a new standard in the automotive industry.
TitleQ & A with Ahmed Iqbal, TikTok Head of Industry - Automotive
First, TikTok offers a ton of content for car enthusiasts, including make and model reviews, electric vehicle reviews, and more. In fact, we over-index on EV content. According to a survey by GWI, 33% of the TikTok auto audience has watched EV content on the platform.¹ Second, the entire consumer journey is taking place on TikTok
TitleToyota’s Ayse Mert on driving innovation through connected services
Discover how Toyota is transforming the automotive experience with cutting-edge connected technologies. Ayse Mert, a 2024 Automotive News Europe Rising Star, shares insights on data-driven services, customer consent, and the future of electrified mobility.